Blogging for business is essential today. Customers want to work with the best companies with the most expertise. The information shared in this content format makes it easier for potential leads to compare different brands and their value propositions, as well as inform their buying decisions. This makes blogging a no-brainer in terms of marketing for leads.
Internal links are hyperlinks on one web page that link to another resource or page on the same website. This structure allows them to pass SEO value or PageRank equity throughout the domain because visitors have more accessibility to valuable information. In other words, if you reference your own website sub-pages on your own website, then you are showing your readers that you have more useful information for them to digest. This keeps them on-site for longer, reducing your bounce rate and showing Google which if your pages are important.
A hashtag is a word or phrase that is preceded by the hash sign (#). Their key use is to highlight content on a specific topic on social media platforms like Instagram and Twitter. The writer of the content uses a popular and related hashtag to reach an audience of listeners or to grow their audience around a topic, whilst the viewer of the content can use the hashtag to find other conversations about that same topic.
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