website design

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What is your brand's tone of voice and why is it important?

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What is your brand's tone of voice and why is it important?

It’s easy to conflate and confuse “brand voice” with “brand tone of voice,” but the two elements are separate pieces of your marketing and outreach efforts.

A brand voice represents a unique perspective. It speaks to your values and vision while establishing the personality that people can expect when interacting with your company.

The brand tone of voice is how you choose to communicate. It includes word choice, emotional inclusion, and communication style. It can change based on the situation faced, whereas your values and vision are relatively static.

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Domain Authority: what is it, and how do you increase it?

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Domain Authority: what is it, and how do you increase it?

Your Domain Authority is a measurement established by Moz to help understand your ranking opportunity on search engines like Google. The scale is counted from 1 to 100. Read more and I’ll show you how to check and increase it.

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What Is Your Page Authority, and How Does That Effect Your Domain?

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What Is Your Page Authority, and How Does That Effect Your Domain?

Page Authority is a metric developed by Moz (an SEO company) that predicts how specific pages rank on search engine result pages (SERPs). The score you receive is on a scale of 1-100, with the higher numbers reflecting a better ability to rank consistently.

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What are internal links, and how do they dramatically improve website SEO?

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What are internal links, and how do they dramatically improve website SEO?

Internal links are hyperlinks on one web page that link to another resource or page on the same website. This structure allows them to pass SEO value or PageRank equity throughout the domain because visitors have more accessibility to valuable information. In other words, if you reference your own website sub-pages on your own website, then you are showing your readers that you have more useful information for them to digest. This keeps them on-site for longer, reducing your bounce rate and showing Google which if your pages are important.

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Above the Fold Content: How to Create Better Landing Pages

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Above the Fold Content: How to Create Better Landing Pages

Above the fold content is a reference to the top part of a website’s page: the element of the site that you see before having to scroll. The terminology comes from a newspaper reference where the most important titles and information would be immediately visible to consumers on sales racks.


Just some of the results my clients are seeing

Kind Mind image

0 to 69.2k Google impressions 

and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.

Eco Drift image

Runners-up in The Big Sustainability Expo 2023 

for the "Net Zero journey of the year"! The first award we entered.

Cloudfox image

300% sales from LinkedIn conversions 

from business page content. 3 converted leads from first 2 LinkedIn carousels.

mselect image

53.46% increase in Google impressions 

and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.

Let’s talk before your competitors find me!