seo

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What does SERP mean and why is it important for your SEO?

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What does SERP mean and why is it important for your SEO?

Search Engine Results Page (SERP) is the page where Google displays results from search bar requests - Learn how to gain web traffic using it in this post!

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How to Understand Metadata and Use It Effectively

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How to Understand Metadata and Use It Effectively

Effective metadata is one of the best places to start when using search engine optimization (SEO) to improve site rankings in search engine results. Let me show you how to write creative meta titles and meta descriptions.

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Domain Authority: what is it, and how do you increase it?

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Domain Authority: what is it, and how do you increase it?

Your Domain Authority is a measurement established by Moz to help understand your ranking opportunity on search engines like Google. The scale is counted from 1 to 100. Read more and I’ll show you how to check and increase it.

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What Is Your Page Authority, and How Does That Effect Your Domain?

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What Is Your Page Authority, and How Does That Effect Your Domain?

Page Authority is a metric developed by Moz (an SEO company) that predicts how specific pages rank on search engine result pages (SERPs). The score you receive is on a scale of 1-100, with the higher numbers reflecting a better ability to rank consistently.

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What are internal links, and how do they dramatically improve website SEO?

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What are internal links, and how do they dramatically improve website SEO?

Internal links are hyperlinks on one web page that link to another resource or page on the same website. This structure allows them to pass SEO value or PageRank equity throughout the domain because visitors have more accessibility to valuable information. In other words, if you reference your own website sub-pages on your own website, then you are showing your readers that you have more useful information for them to digest. This keeps them on-site for longer, reducing your bounce rate and showing Google which if your pages are important.

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What are backlinks and how do they dramatically improve your website SEO?

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What are backlinks and how do they dramatically improve your website SEO?

Backlinks are hyperlinks on other sites that link to a web page that you control. These can direct traffic to your home page, a product page, or even a blog post. They are also referred to as “inbound links” in SEO circles because they represent traffic coming from another place to your domain.

Recent case studies

Featured
Can you help me repurpose my insight report? Quick fix 13
Can you help me repurpose my insight report? Quick fix 13

In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.

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Can you get PR backlinks for our business? Quick fix 12
Can you get PR backlinks for our business? Quick fix 12

I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.

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Can you improve our search visibility? Quick Fix No.11
Can you improve our search visibility? Quick Fix No.11

My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.

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Let’s talk before your competitors find me!