March 9, 2022

Sara Millis

Marketing Terms, 'D' of marketing terms

Domain Authority: what is it, and how do you increase it?

March 9, 2022

Sara Millis

Marketing Terms, 'D' of marketing terms

Domain Authority: what is it, and how do you increase it?

Your Domain Authority is a measurement established by Moz to help understand your ranking opportunity on search engines like Google. The scale is counted from 1 to 100. Read more and I’ll show you how to check and increase it.

March 2, 2022

Sara Millis

Marketing Terms, 'P' of marketing terms

What Is Your Page Authority, and How Does That Effect Your Domain?

March 2, 2022

Sara Millis

Marketing Terms, 'P' of marketing terms

What Is Your Page Authority, and How Does That Effect Your Domain?

Page Authority is a metric developed by Moz (an SEO company) that predicts how specific pages rank on search engine result pages (SERPs). The score you receive is on a scale of 1-100, with the higher numbers reflecting a better ability to rank consistently.

December 9, 2021

Sara Millis

Marketing Terms, 'B' of marketing terms

What are backlinks and how do they dramatically improve your website SEO?

December 9, 2021

Sara Millis

Marketing Terms, 'B' of marketing terms

What are backlinks and how do they dramatically improve your website SEO?

Backlinks are hyperlinks on other sites that link to a web page that you control. These can direct traffic to your home page, a product page, or even a blog post. They are also referred to as “inbound links” in SEO circles because they represent traffic coming from another place to your domain.

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