ux design

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What are internal links, and how do they dramatically improve website SEO?

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What are internal links, and how do they dramatically improve website SEO?

Internal links are hyperlinks on one web page that link to another resource or page on the same website. This structure allows them to pass SEO value or PageRank equity throughout the domain because visitors have more accessibility to valuable information. In other words, if you reference your own website sub-pages on your own website, then you are showing your readers that you have more useful information for them to digest. This keeps them on-site for longer, reducing your bounce rate and showing Google which if your pages are important.

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Above the Fold Content: How to Create Better Landing Pages

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Above the Fold Content: How to Create Better Landing Pages

Above the fold content is a reference to the top part of a website’s page: the element of the site that you see before having to scroll. The terminology comes from a newspaper reference where the most important titles and information would be immediately visible to consumers on sales racks.


Recent case studies

Featured
Can you help me repurpose my insight report? Quick fix 13
Can you help me repurpose my insight report? Quick fix 13

In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.

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Can you get PR backlinks for our business? Quick fix 12
Can you get PR backlinks for our business? Quick fix 12

I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.

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Can you improve our search visibility? Quick Fix No.11
Can you improve our search visibility? Quick Fix No.11

My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.

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