February 13, 2023

Sara Millis

'A' of marketing terms, Marketing Terms

How Account-based marketing (ABM) relates to your B2B content production

February 13, 2023

Sara Millis

'A' of marketing terms, Marketing Terms

How Account-based marketing (ABM) relates to your B2B content production

In this blog post, I want to run through a brief history of account-based marketing (ABM) and what types of B2B content you might create for it.

January 27, 2023

Sara Millis

'A' of marketing terms

Accessibility: How can we make our content much more accessible?

January 27, 2023

Sara Millis

'A' of marketing terms

Accessibility: How can we make our content much more accessible?

Digital content accessibility is crucial if we want our marketing to reach as many of our target customers as possible. How do we do that effectively?

Let me take you through my quick guide to how to make your content much more accessible.

January 26, 2022

Sara Millis

'A' of marketing terms, Marketing Terms

Above the Fold Content: How to Create Better Landing Pages

January 26, 2022

Sara Millis

'A' of marketing terms, Marketing Terms

Above the Fold Content: How to Create Better Landing Pages

Above the fold content is a reference to the top part of a website’s page: the element of the site that you see before having to scroll. The terminology comes from a newspaper reference where the most important titles and information would be immediately visible to consumers on sales racks.

August 9, 2021

Sara Millis

'A' of marketing terms, Marketing Terms

A/B Testing: What is it and how to use it effectively

August 9, 2021

Sara Millis

'A' of marketing terms, Marketing Terms

A/B Testing: What is it and how to use it effectively

A/B testing experiments between two different ways of writing content, with just small variations between them. The concept is broadly used in email and blog post titles, Calls to Action (CTA), or on larger content pieces, such as landing pages or sales pages.

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