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Above the Fold Content: How to Create Better Landing Pages

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Above the Fold Content: How to Create Better Landing Pages

Above the fold content is a reference to the top part of a website’s page: the element of the site that you see before having to scroll. The terminology comes from a newspaper reference where the most important titles and information would be immediately visible to consumers on sales racks.


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A/B Testing: What is it and how to use it effectively

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A/B Testing: What is it and how to use it effectively

A/B testing experiments between two different ways of writing content, with just small variations between them. The concept is broadly used in email and blog post titles, Calls to Action (CTA), or on larger content pieces, such as landing pages or sales pages.

Just some of the results my clients are seeing

Kind Mind image

0 to 69.2k Google impressions 

and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.

Eco Drift image

Runners-up in The Big Sustainability Expo 2023 

for the "Net Zero journey of the year"! The first award we entered.

Cloudfox image

300% sales from LinkedIn conversions 

from business page content. 3 converted leads from first 2 LinkedIn carousels.

mselect image

53.46% increase in Google impressions 

and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.

Let’s talk before your competitors find me!