A hashtag is a word or phrase that is preceded by the hash sign (#). Their key use is to highlight content on a specific topic on social media platforms like Instagram and Twitter. The writer of the content uses a popular and related hashtag to reach an audience of listeners or to grow their audience around a topic, whilst the viewer of the content can use the hashtag to find other conversations about that same topic.
In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.
I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.
My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.
