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What are internal links, and how do they dramatically improve website SEO?

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What are internal links, and how do they dramatically improve website SEO?

Internal links are hyperlinks on one web page that link to another resource or page on the same website. This structure allows them to pass SEO value or PageRank equity throughout the domain because visitors have more accessibility to valuable information. In other words, if you reference your own website sub-pages on your own website, then you are showing your readers that you have more useful information for them to digest. This keeps them on-site for longer, reducing your bounce rate and showing Google which if your pages are important.

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What is an Infographic, and how can I make one for free?

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What is an Infographic, and how can I make one for free?

An infographic provides a graphic visual representation of data, knowledge, or information easily understood by the average person. It uses imagery options like bar graphs and pie charts to tell a visualized story of a data-rich concept.

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Above the Fold Content: How to Create Better Landing Pages

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Above the Fold Content: How to Create Better Landing Pages

Above the fold content is a reference to the top part of a website’s page: the element of the site that you see before having to scroll. The terminology comes from a newspaper reference where the most important titles and information would be immediately visible to consumers on sales racks.


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What are backlinks and how do they dramatically improve your website SEO?

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What are backlinks and how do they dramatically improve your website SEO?

Backlinks are hyperlinks on other sites that link to a web page that you control. These can direct traffic to your home page, a product page, or even a blog post. They are also referred to as “inbound links” in SEO circles because they represent traffic coming from another place to your domain.

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Hashtags: Your best practice guide to hashtags for Instagram and Twitter

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Hashtags: Your best practice guide to hashtags for Instagram and Twitter

A hashtag is a word or phrase that is preceded by the hash sign (#). Their key use is to highlight content on a specific topic on social media platforms like Instagram and Twitter. The writer of the content uses a popular and related hashtag to reach an audience of listeners or to grow their audience around a topic, whilst the viewer of the content can use the hashtag to find other conversations about that same topic.

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What is a Sales Page and how can you set one up effectively?

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What is a Sales Page and how can you set one up effectively?

Sales pages are standalone assets created for the specific purpose of encouraging sales conversions. The products or services sold on this business asset differ by niche and industry, but the goal is the same for each one. It is to get a visitor to become a customer.

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