One of the biggest issues for SaaS companies is increasing monthly recurring revenue or MRR, especially with growing competition. Whilst there are many ways you can market your digital product, there’s nowhere better primed to convert user leads quickly than your website. Or at least it should be!

I’ve been working with tech companies for a while now and I love their passion and drive, but I can see they need a little help making sure that their base asset, their website, is doing all it can to maximise their sales opportunities.

A great place to start is with your home page tagline.