“Sara is fantastic to work with, she’s detail orientated and always considers whats best for us and our clients. She’s taken the time to really understand our business, the tone of voice and our viewpoints. She always diligently researchers before each task too; which makes it easy to brief her in on new work. She’s a joy to provide feedback to and is just one of the nicest people you could have as part of your team, I can’t recommend her enough!”
I worked with the team at Strafe Creative from late April 2022 to Q4 in 2023 to deliver engaging SEO-led content for their blog.
This particular job was one of the most challenging but rewarding of my career to that point. Not only was I working with one of the UK’s leading UX design companies (which is new to me), but I was effectively ghostwriting for the Managing Director and various team members. That meant “tone of voice” (TOV) had to go much further than brand considerations and include their unique perspective on UX and SaaS.
Target audience: Clients, obviously, but also the next generation of budding UX designers.
And I was not the only writer. This can be quite a challenge sometimes - making sure that you write to the brand style and that your articles fit seamlessly with what is already being written.
I loved every minute!
While working with Ross and his marketing manager Sarah, we established pillar content and topic clusters that increased the right kind of traffic. I contributed my experience and learnings to help mould ideas into strategy, including keyword gap analysis and blog audits.
“Sara is a great addition to our marketing team, her approach to content writing is thoughtful, thorough and detailed. She always brings new ideas to the table that support and complement the current strategy. Sara also offers expertise in SEO and analytics, which is a huge help when navigating the ongoing changes the Google suite presents us. We’ve really enjoyed working with Sara so far and we’re looking forward to continuing the partnership over the next few months!”
As a result, Strafe saw new leads coming forward directly from SERP results that we started ranking higher for. Leads told us that
“I came across your blog post about “x”. I read it, loved it and stayed to read more. You know your stuff clearly, so I feel confident you can help me with my SaaS product!”
Our stats were up too!
Blog samples
How great UX reduces your SaaS customer support tickets | Strafe Creative
SaaS user flow planning: How to be more effective in 9 easy steps | Strafe Creative
What does a UX designer do? A newbies guide | Strafe Creative
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
