One of the most powerful things you can learn in marketing your business is how to successfully repurpose the content you created for one platform to many of your other marketing outlets. Simply put, the act of repurposing your marketing content saves you time, money in new ideas and generates a bigger impact from what you already have. But does it save time overall?
Struggling to work out what to say on your social media posts, or in your email campaigns?
Fret not, because today I’m going to share with you how I put together a content plan for my business and my clients, so that we always know what to post, where to post and when to post for maximum impact on our desired call to action (CTA).
In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.
I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.
My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.
