“Sara has been a huge help in supporting the strategy and creation of content for our blog.
Has consistently over delivered for us and has a real appetite to delve deep into subject matter.
Thanks Sara! ”
The project: Site SEO and blog clusters
I worked with the Kind Mind team from Q2 of 2022 to the end of 2023, and with their employee wellness app still in Beta, there was a lot to do on the content front.
The project I want to share with you started in May 2023 and finished in October 2023.
The main problem I needed to solve
As a new app, it was really important to hit the ground running with authoritative content that built both awareness and trust. This is difficult to do when you have no presence in an industry. But not impossible.
The main issue here was that wellness is a hugely commoditised topic, so I wanted to ensure that our USP and values shone through - wellness isn’t a commodity for businesses; it’s a meaningful approach to HR management.
The strategy
I started by working in clusters to dive deep into important topics like the employee experience and hybrid working. That approach allowed me to capture more keywords from relevant topic-related searches by exploring the conversation across multiple sub-topics. I was also able to showcase who we are, what we do, and how we think.
My approach and results meant that I was asked for advice on other content areas, such as social media, site SEO and more. And if you don't know me, then this is where I’m happy to roll up my sleeves and get involved. I want to help shape the bigger picture and broader results for a team.
My Results
Six months of growth in keywords.
And six months of solid growth in organic traffic.
One of our best performing pieces (data capture Oct ‘24) is this one.
Blog samples
A focus on Site SEO and remapping
As I say this is a project in beta and that means everythign is up for improvement. When the website was redesigned I jumped on board to help with optimisation.
My first job was to make sure migrated blog content had the correct metadata and was Yoast optimised. I then checked and updated the core and secondary pages.
Alongside this, I advised the client how to submit a sitemap to Google and make sure pages are indexing.
Simple updates can make the biggest impact and in 10 days we were already seeing changes.
Later in 2023 we were able to draw these results from my content and SEO work. This is August 2023.
And this is late September 2023.
New content areas for the website
While awareness blog content is great, it would be ideal to start moving into decision-making and user-focused content. I see this as a must for any SaaS.
I gave extensive guidance on secondary pages and an interactive wellness caluclator.
Looking for quick wins like this that pave the groundwork for long-term customer trust? You need a copywriter to create compelling copy, someone who understands the customer journey. That’s me! Fill in the project brief form below and let’s get started.
