Answer me this - how many emails a week do you get from clients or potentials? And when was the last time you updated your email footer and used it to promote your business, or enhance your brand?
Consider this - every single one of those emails you reply to is a marketing opportunity.
Today’s quick win is focused on your email signature (or footer), that most forgotten about and more than likely not up-to-date marketing tool!
You’d be forgiven for thinking that email signatures are only useful for contact information and boring GDPR compliance and in most cases that’s what you will receive when a bigger company emails you. In between these basic, functioning communications you might find an odd gem or two. Someone who has understood the leverage they can gain from your undivided attention.
Creating an email signature that works for you in marketing terms, is a fun way to generate a buzz around what you do and more importantly gain clicks to your latest product, events, or even your website home page.
We aren’t talking about anything too complicated, long-winded, or overly salesy either. It doesn’t have to be a technical work of graphic genius. Just a simple tagline button, or offer that engages and promotes a call to action.
Here are a few examples to show you a very simple way to style your footer with one clear call to action.
The service business email signature
Your primary business focus as a service based business is to promote either one specific service or a consultation call for a more bespoke, or multifaceted offer. Keep your call to action button clean, on brand and test it directs your audience where you want them to book.
Alternative options for service based business are to use this space to promote specific events, offers, or sales webinars.
The product business email signature
A great way to draw new customers to your product based business is to offer an incentive. Rather than just giving a code directly in your footer, get their email address as part of this transaction. Having them subscribe to your mailing list allows you to market to these new customers more than once, encouraging more sales, thus rewarding that initial 10% you effectively paid out in acquiring their custom.
Alternative options for a call to action button could be; new collection launches, restocks on best selling lines, or even a monthly product highlight. Changing up your email signature is not a bad thing, in fact it can encourage more sales over time from customers, or entice those previously unsold on your first offer.
Remember to think outside the box here, because there are plenty of business owners on this mailing list who will be doing the same!
Other ideas
Now while you may not be a podcaster first and foremost, you may produce marketing elements that you’d like your email recipients to take note of. Think about urging them to connect with you on your favourite social media, or subscribe over on YouTube. Each are equal opportunities to engage existing and potential clients for your business, which ultimately raises your brand awareness.
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
