I have been working with Phil Novell since early February 2020. In that time I have designed, produced and maintained the Ultimate Footballer website, including a landing page, an email automation funnel and regular weekly emails for Phil’s free workout sessions during the Covid-19 lockdown.
Ultimate Footballer’s Website, created using Squarespace
I have also updated social profiles and created organic adverts for his platforms, on Instagram, Facebook, Google My Business and Twitter.
YouTube is another area I have been working on, by creating SEO rich titles, descriptions and tags for his video uploads.
We have seen lots of growth from these efforts and used it to launch a Saturday coaching program, as the first Covid-19 lockdown lifted.
“Sara and I have been working together since early February 2020 and in that time, Sara has helped me create and launch a website for my new business Ultimate Footballers, as well as social media accounts and an email marketing plan.
During the Covid-19 lockdown one of the things I wanted to provide to my clients was virtual football workout sessions. Sara created a landing page, automation funnel and regular social and email marketing content to get sign ups and keep them engaged, so all I needed to do was focus on delivering a great session.
Got to say, I think I have struck gold getting Sara as my content marketing manager!”
It’s been a difficult time for sports and hospitality businesses, during Covid and I’m thrilled to say that Phill didn’t take long to start consistently booking out his Saturday ‘Soccer in the Park’ sessions. So much was the demand that he has been able to take on another coach in just over a year in business and a further 20 kids each session.
Because Ultimate Footballers is a fairly new business Phil is still full-time, self employed as a well-known sash window installer/restorator in Surrey and London. This means that Phil doesn’t have the time to market his football dream, instead he needs someone else to do that for him. This is where I come in, designing, producing and delivering everything he needs on a weekly basis.
Content I have created for Ultimate Footballer’s Social Media
With 10 hours a month, I work on;
Social media content, across all platforms and use schedulers like; Facebook’s Business Suite and Recurpost
Email marketing via Mailchimp
Website updates and sales on Squarespace
Graphic work on Canva including posters, flyers and adverts
Some customer service messages via email
PR and marketing outreach via email
At every stage I update and advise Phil with exactly what he needs from a management position, so he can take his next steps confidently.
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
