I have known Caroline Bawn from Gorgeous Yarns for a number of years and since late 2018 I have been working closely with her in an advisory role.
Through our Marketing Brainstorm Sessions I have guided concepts for social media, email campaigns and content for product launches. All of which Caroline has personally executed with a new found confidence. I have also provided the odd one off copy job, which has provided templates, as such, for things such as PR outreach.
“Working with Sara on my marketing strategy has been really positive. She has helped me understand how to get my products in front of the right customers, at the right time, to meet their needs and enable them to select and purchase from me. The process of working with Sara has encouraged me to explore my own ideas and put them into practice and then effectively analyse what did and didn’t work.
Sara’s marketing tips are grounded in her experience of selling products and services with her own businesses. This means she is able to give relevant marketing advice tailored to my business with tried and tested techniques and tips.
Since working with Sara about 2 years ago, I have seen a steady growth in my sales, with planned and targeted social media content and product exposure. I have been able to plan my product launches and ensure products meet the customer’s needs as well as being a relevant part of my product range.
In conclusion, I cannot recommend Sara highly enough. She is consistent, thoughtful and supportive, whatever your current marketing needs and whatever size of your business. She is fun to work with and encourages and enables new ideas and developments as well as maintaining the marketing of stock products.”
One thing I have found consistent through working with many different business owners, is that budget plays a big part in an SMEs outsourcing potential. Some business owners have a big budget to hire hands-on freelance help and others aren’t quite there yet and this was true for Caroline. This is why I also offer one off copy jobs and advisory sessions to clients, giving them the options they need to get the help they want.
Image copyright Gorgeous Yarns
I’m thrilled to say that Caroline hasn’t just blossomed in her ability to market her business, but she has far exceeded what she had thought possible, just by seeking the bit of confidence she didn’t realise she had, in order to showcase her skills and passions. Today, as I write this, she has; paid articles to write for a very well known industry magazine, university workshops to deliver, a book to finish writing and seek publication for, and major networking contacts growing by the day!
Gorgeous Yarns isn’t just another yarn business anymore, it is an industry expert and advisor in artisan natural dyeing, and sustainable and slow fashion.
If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!
