Call To Action, or CTA as it is often abbreviated to in marketing terms, is the small piece of copy on a web page, product listing, email, or social post designed to elicit an action from your audience, or customer. It could be as simple as a link button that says “Buy Now!”, which then leads to a checkout page.
In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.
I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.
My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.
