Wondering if you should go through the hassle and expense of hiring a copywriter for your business blog posts? Let me help you out with my handy guide to the biggest benefits of hiring a copywriter!
How a copywriter adds value to your business through blog posts
1. You save yourself time and money
On average experienced writers would tell you that the creation process of a standard blog post can take up to 3 to 3 1/2 hours (depending on the size and scale of the piece). In my case, this includes targeted keyword research as well as topical research, rank targeting, metadata copywriting and consideration of internal linking SEO, calls to action and more - all leading to publication with image sourcing.
Imagine how long (and with what results) someone untrained might take to write the same blog post.
Your bottom line is about return on investment when it comes to all aspects of your marketing. Your blog content shouldn’t be any different.
2. Hiring freelancers helps you to level up your team
Experienced freelancers have spent years expanding their skill sets, making them efficient and proficient at their jobs. This saves you time and money training in-house staff you simply don’t need on a full or part-time basis.
Their input also expands your marketing strategy, as they work seamlessly with other marketing disciplines, like social media to help the flow of content produced for more engagement across all of your activities. For example, a good blog post can become a marketing email and several social media posts.
3. A copywriter understands how to target your copy
A blog copywriter understands important concepts like tone of voice, structured story flow and when (and how) to incorporate calls to action. Turning what customers might feel are complicated questions into easy-to-digest answers.
Google recently revealed in their GML2022 conference that users are digesting around 5 content pieces to help them make the average buying decision. Because of their realisation, Google has launched Google Analytics 4 (GA4), giving businesses much more insight into how customers are using our websites across devices, and expanding our understanding of the customer journey.
Your blog content is one vital element you should be using to target those customers with decision-based assistance.
4. Good blog copywriters understand SEO
Search engine optimisation (SEO) is a pain in any website owner’s butt. I get that! But understanding it is key to maximising your traffic flow. Content for content’s sake isn’t a great move, as it can quickly undermine your domain authority.
Employing someone who understands what they are doing and allowing them to do it well can only improve your chances of being found by new customers.
5. A good copywriter can ideate fresh ideas
One of the things you will find when struggling to write your blog posts in-house is fresh ideas. Well, not just fresh ideas, but blog posts that resonate with your customers and draw in traffic.
Google is constantly looking for fresh perspectives on topics they serve to users in search engine page results (SERPs). They want to rank content that is accurate, insightful and ultimately useful in answering today’s search questions.
Understanding when to pitch your content as evergreen (information as true today as it was yesterday), or opinion is critical. Just as you would expect your content to be written in a way that delivers a high ranking on Google’s index.
Fresh ideas aren’t plucked out of thin air, they are cleverly created from a targeted strategy to do one thing - put your business top of mind with your ideal client, regardless of where they are in their buyer’s journey.
6. You gain a bigger audience
Having a great-looking functional website is one thing, it is quite another to have content that is not only easily found on Google but found via several routes. Consistent and professional blogging can help you do this.
Clients who have a regular blog post strategy have seen 300%+ more website traffic than those who don’t blog, with up to 97% more backlinks from other sites.
A well-ranked blog post can draw in traffic to your site day after day and even year after year, whereas social media is endlessly being updated to produce new growth opportunities because a post's lifespan is no more than 24 hours. Given this, it is difficult to ignore the huge opportunity blogging provides.
7. You increase website engagement rates for product and service pages
A well-written blog post will prompt readers to explore more content within a website, especially if you have similar content pieces that expand on or compliment the initial search intent. They can also increase traffic to product and service pages.
This reduction in your bounce rate isn’t just good for your engagement stats and Google page rankings, but it also increases the likelihood of a buyer choosing you to make their purchase with.
8. A good blog content strategy assists all stages of the customer journey
If you understand your customer journey, then you understand where a potential buyer’s pain points are, especially where those pain points pertain to choosing not to buy this time around.
Those questions that buyers feel are unanswered, or niggles that put them off can be answered in persuasive blog copy, giving you more chance to close the sale.
9. You gain industry authority
Your industry is a noisy place.
Every single competitor who sells the same products and services as you is vying for the same leads.
With so much choice it is easy to understand why online clients are asking more questions than ever before when it comes to making a purchase. This is why you must find your voice and shout it louder than everyone else.
How do you do that if I can’t hear you?
You show up in every single search I make about your service or product. You achieve this through well-conceived content that shows your expertise and unique USP.
10. You grow your leads
Automated lead generation isn’t just about having flashy sales pages, it’s about considering the holistic approach your marketing takes to ensure you have multiple assets pushing clients towards conversion.
Blogging can help you do this. A blog written and maintained by a professional copywriter opens up even bigger lead-gen opportunities.
11. Peace of mind
Floundering around with your marketing on the internet is ultimately unrewarding and very difficult to navigate away from if you don’t understand what to do, how to do it and when to do it.
Having a copywriter help you with targeted content, backed up with a strategy, offers you peace of mind that you will have tangible results to set against KPIs.
If you need a copywriter to create compelling copy, someone who understands how to reach your target customer, fill in the project brief form below!
