Using your business blog as part of your website marketing strategy is one of the most powerful ways you can draw more traffic and generate prospective leads. But sometimes knowing what content KPIs to set and how to track them can be, well, a headache at best!

In this guide, I will be showing you the blog content KPIs I track for my clients and more importantly where you can find them!

Consumer-led blog content is the concept of writing for your reader. But how do you create blog content that serves them? Let me show you!

Once you have determined which KPIs matter to your business it’s time to think about how to create pillar content to achieve your goals. Here's how!