Clients: Humphreys of Henley

Original Brief: Social media content creation
Company Size: 5 employees
Company Location: Henley on Thames, UK
Scope of project: Web content rewrite and SEO, regular blogging and press releases, plus social media creation
Achievements for client: Higher number of website leads

I worked with the luxury travel concierge team at Humphreys of Henley in 2020, during the first several months of Covid, revamping their website copy and writing blog posts. Here is a selection of pieces I worked on.

Content Writing - Booking Pages

I created copy for several client experiences. Much of which still exists on the site.

  • Palaces and Castles

    • Blenheim Palace

    • Buckingham Palace

    • Hampton Court Palace

    • Highclere Castle

    • Kensington Palace

  • Tour packages

    • Bath

    • Henley on Thames

    • Oxford

    • Wells

    • Windsor

    • Salon Prive

  • Activities

    • Clay Pigeon Shooting

    • Falconry

    • Polo

    • Carriage Rides

    • Luxury River Cruising

    • Game Shooting

    • Team Building

Content Writing - Blog Posts

I also wrote many blog articles for the site, including

  • What are the best ways to enjoy the Henley Regatta?

  • What to wear at the Henley Regatta: Stewards Enclosure

  • Historic Houses: Our guide to private tours of Blenheim, Highclere and Windsor

  • 3 Luxurious countryside spas you should know about

  • 5 sensational travel podcasts to soothe your wanderlust

  • English countryside: 15 memorable moments

  • How to get the best out of your trip to Oxford or Cambridge

  • What to see on a restful weekend in Wells

  • The 10 best things to do in the Chilterns

  • The 10 best things to do in the Cotswolds

  • The 5 best luxury hotels in the Cotswolds

  • The 5 best pubs in the Cotswolds

  • The 5 best country pursuits you have to know about

Brochures 

I created copy and minor layout adjustments to many client brochures. This included retargeting copy and creating clearer calls to action.

Press Releases

I wrote several press releases.

Social Media

I created a few social media posts, whilst a team member was away on maternity leave.

Website

I worked on numerous back end SEO tasks, including metadata.

If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!

Sara Millis

Freelance B2B Content Writer ✒️ Blog posts, Web copy and LinkedIn articles 🤓 Confessed SEO and Data Nerd 😂