Clients: Healthy Quilting with Rose Parr

Original Brief: Blog audit

Company Size: Soletrader

Company Location: Guelph, Canada

Scope of project: Blog first draft ghostwriting and social media consultancy

Achievements for client: Bigger newsletter sign up rates, more comments on blogs and customer engagment

I have been working with Rose Parr for a year or so at this point (May 2022) and have been helping create content or consult in a number of areas.

“I first reached out to Sara to have her look over my blog. Her analysis was helpful as she not only pointed out the ways I could improve my writing, but also specific suggestions on how to do so.

She is a whiz at search engine optimization. There’s no point in having great information to share if no one can find it.

My newsletter subscribers have more than doubled from 240 to 503 in the few months I’ve been working with Sara.

Now, I send all of my blog posts to Sara for a final edit, to improve the headline or SEO and keep me from getting off-topic. Since I’m self-employed and work alone, booking monthly marketing sessions with Sara is a great way to corral all of my ideas and make a plan for the coming month.
”

— Rose Parr. Healthy Quilting with Rose Parr

Content Writing

It all started with blog articles, where Rose needed help to revamp existing copy for SEO and write new blog posts that would boost traffic and relate to her specific audience.

• Your guide to choosing the best anti-fatigue mat

• WIN up to $1000 in amazing prizes in the FREE "Sew Grateful for 2021" Sew Along

• 3 Carpal Tunnel stretches for quilters, knitters, stampers and all makers

• Free Block of the Month Program "Sew Grateful for 2021"

• How to improve your posture with these simple chest exercises

• 6 Simple and rewarding projects for you in Sarah Ashford's new book

• How to easily protect your hearing from your sewing machine

• Sewing chair ergonomics: why it is important for your health

• Stretches for Tight Hips

• 8 ways crafts can benefit our physical and mental health

• How volunteering and donating your skills improve your physical and mental health

• Top 10 Health Reasons to Join Me for SEWber January

Newsletters

I created newsletter templates for Rose to use and have consulted on copy for several initial newsletters.

Social Media

Whilst I have never created content directly for Rose, I have consulted on content ideas and best practices. This has seen Rose’s Instagram reels go from just a few views here and there to sometimes over 20,000 views. Here newsletter subscribers have more than doubled too.

If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!