Content Marketing: What is pillar content and how do I use it?

July 28, 2022

Sara Millis

Have you heard the term “pillar content” in several contexts and felt totally confused about what it means? Let me help you with my full guide.

Just some of the results my clients are seeing

0 to 69.2k Google impressions
and 507% more clicks from Google in 6 months with 10 top 5 SERPs on targeted keywords.

Runners-up in The Big Sustainability Expo 2023
for the "Net Zero journey of the year"! The first award we entered.

300% sales from LinkedIn conversions
from business page content. 3 converted leads from first 2 LinkedIn carousels.

53.46% increase in Google impressions
and 9.9% increase in clicks over 3 months. A 4.3 position rise across SERPs.