We all know that when we create content for our marketing, we need to create it with a buyer in mind. But do you understand exactly how much a buyer persona affects what you create?
In this blog post, we look at buyer personas, also known as customer profiles or avatars, how you create them and how this information affects your content strategy.
In this quick-fix case study, I'll cover two retainer client projects, both under NDA. While you won’t get any details, I want to speak broadly about how repurposing can greatly impact content creation on other platforms.
I don’t often write press releases, but I wanted to deliver some backlinks when a retainer client asked. Here’s how that project went.
My next quick-fix study is quite complicated. But it wasn't impossible to make a quick win. Let's find out how I approached a larger site and increased organic search from a website update.
