I freelanced with Valued Accounting between October 2020 and May 2022 on various parts of their marketing strategy. This started with a full marketing plan, website rebuild, social media refresh and client re-engagement, as well as starting monthly newsletter campaigns. 

I was responsible for the year to year digital marketing plan, content plan creation and ideation, gathering stats and analysing of our KPIs.

Towards the end of this time, I handed over to an in-house marketing assistant, as there was a realisation this should be a full-time job.

Content Writing

Sole trader or limited company? Here are your pros and cons

How to hire your first staff member successfully

Spring Statement 2022: Where does this really leave you?

How we can help you submit your tax return easily

15 important things you need to know about Making Tax Digital and Income Tax

5 reasons why investing in yourself is important

How this life coach is helping others find their true path

7 ways to ensure your business growth in 2022 (or any year)

How to really plan for your best business success in 2022!

Autumn Budget 2021: What it means for your business money

How to really avoid the comparison trap and leap into your best success

How this business owner is supporting small, local businesses

How two independent businesses really thrive as a partnership

How putting the end user first is reaping rewards for this business owner

A complete guide to Capital Gains Tax on property and how to pay it

5 ways to improve your work-life balance

How this business succeeds by putting people first

Government lockdown support – what can you really claim?

How to avoid the real and present danger of discounting

How to thrive during an economic downturn

How to really plan for seasonal dips in your turnover

How this company is bringing global business to the North East

Home-office expenses: What can you deduct at tax time?

How this entrepreneur is improving your cooking habits

How to create a recurring invoice in Xero

How to create an invoice easily in Xero

Will and Trust: Why you need a good plan in place

These pieces were moved to a new site after I left:

5 Xero integrations to help boost your business productivity 

CASE STUDY: How Lane Roofing achieved improved real-time understanding of projects

How understanding your zone of genius leads to business success 

The 10 hats business owners need to wear or hire 

How to set a budget that actually helps your business growth

The importance of finding your WHY as a business owner

WorkflowMax Implementation: 5 fundamentals to your success

Landing & Sales Pages

www.yourvalued.co.uk/xero/

www.yourvalued.co.uk/valued-academy/

Newsletters

Our newsletter database needed re-engaging and nurturing to create leads. It was my responsibility to turn that around. I was able to do this, plus draw in new subscriptions on a regular basis through a monthly topical newsletter.

During this process, I had to revamp the use of Mailchimp, with up to date templates, automation and sign up pages. Sign up page example - mailchi.mp/yourvalued/newsletter-sign-up 

Social Media

After revamping our social media presence I was responsible for posting, which re-engaged the dead following and attracted new leads. I was able to do this and increase not only engagement but also leads to our newsletter, live events and sales.

One of many implementations I was responsible for was the creation and scripting of our ‘Leadership Thoughts’ live sessions, crucial to thought leadership and brand awareness. Well-loved among our clients.

Here is an example - How to hire your first staff member successfully

Website Build

The original WordPress website needed an overhaul. Its corporate feel wasn’t attracting the right customers. I rebuilt this in RocketSpark, creating copy and graphics.

Valued website

Internal Comms & Systems

Internally staff had little connection with their marketing. I was able to bring team members in to start participating in things like Xero Hour within our private Facebook group, have staff consult on blog posts and keep them updated with our practices.

Other

During my time with Valued, I also worked on other marketing efforts, from PR and award entries to webinar setups.

If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!