Clients: Perran Yarns

May 2, 2022 Sara Millis

Original Brief: Ghostwrite blog posts and email newsletter, plus prompt monthly social media content

Company Size: Soletrader

Company Location: Cornwall, UK

Scope of project: Create and manage monthly marketing campaigns to grow the audience

Achievements for client: +7% social growth, +23.5% email subscriber growth, click rates 10% above industry benchmark, sales grew to take her roll full-time self employed

I worked with Perran Yarns between January 2021 and May 2022, creating full copy content, or prompting depending on monthly budgets. This included monthly blog posts, newsletters and social campaigns.

I'm really happy with how things are going, with all aspects really - social media, blog and mailing list. I feel way more relaxed knowing that you have the schedule of social media and blog posts lined up, rather than me constantly feeling like I'm on the back foot, trying to think of what to post about next and worrying that there's been too long a gap since the last post! The mailing list work with the free pattern sign-up options are also a relief to have set up now - something I'd wanted to do for a long time but never got around to. Your knowledge in this field is excellent, and you are always happy to advise and discuss options, explaining where necessary. You adapt and respond very quickly when required; you're super-organised and have great planning skills - perfect for this kind of work.

Steph Thornton, Founder and yarn dyer at Perran Yarns.

Content Writing

A fresh new year of hand dyed yarn for you

8 helpful tips when you are knitting the Flowery Infinity Scarf

Knitting Yarn Guide: Types, Weights, and How to Choose the Right One

Indie Dyers Notes: Where I find my colour inspiration

12 easy tips to expand your knitting or crochet knowledge

Indie Dyer Notes: The development of a new yarn base

What exactly do you get in a yarn advent calendar?

What is Seacell Yarn and why is it great for knitting and crochet?

Newsletters, Landing pages and opt-ins

I helped Steph create two opt-in lead magnets with full automation and landing pages. Both of which she still uses today to draw in more subscribers.

mailchi.mp/perranyarns/free-knitting-pattern

mailchi.mp/b8e68047523e/free-crochet-pattern

Social Media

Helping Steph by creating initial branded templates I created content that further engaged and grew her audience. This included embracing Instagram reels and other video formats, something that had not been done before.

If you need a copywriter to create compelling copy, someone who understands the customer journey, fill in the project brief form below!