If you've landed on my site, something in your current marketing isn't working. Here's how we change that.
Hi, I'm Sara, an experienced content strategist and copywriter. I integrate with your existing sales and marketing teams to draw strategic content from the people who know your clients best. With my direction and hands-on approach, we'll build a streamlined content structure that increases traffic and leads from focused touchpoints geared towards your customers and KPIs.
Your three-step process.
1. Content Audit
I'll get to the bottom of what you have vs. what you need, working with sales, client support and your existing marketing team.
2. Restructure
I'll present a content plan that centres around solving your clients' pain points at every stage of their decision journey.
3. Delivery
I'll work with your team to deliver intent-focused content, test it and adapt it for growth.
Recent impact highlights:
Organic traffic up 445.4% in 3 months following SEO content refresh for a Middle East Workforce Company.
Service upsells increased via email marketing strategy for a Healthcare Franchisee.
Lead-generating content (landing pages, emails, nurture sequences) tied to improved conversion and engagement for a Healthcare Franchisee.
Greater PR coverage and reduced content production time through an innovative repurposing framework rolled out to all clients.
Clients already seeing business-boosting results
I help an amazing client base, across many industries, build their audience through their customer journey funnels. Here’s what a handful will tell you about working with me.
“I’ve had the pleasure of working alongside Sara for several years, and I can wholeheartedly say she’s been an invaluable asset to supporting content creation, ranging from blog articles, brochures, social marketing and everything in between. What truly sets Sara apart is her genuine dedication to understanding not just what needs to be said, but who we’re talking to and, crucially, what their real challenges are. There is no waffle wordsmithing here, she takes the time to truly connect with the audience’s pain points and crafts copy that connects.
Super organised, working ahead of deadlines and also taking a proactive approach to put forward ideas that help shape direction and success for wider marketing are just some of the nuggets you’ll have in your freelance team if you bring Sara on board.
Honestly, if you’re looking for generic, forgettable content, Sara isn’t your person. But if you’re serious about wanting a copywriter who gets your brand on a fundamental level, understands your audience inside and out, and delivers content that actually drives results (and yes we have the data to prove it!), then you absolutely need to connect with her!”
“Sara is a great addition to our marketing team, her approach to content writing is thoughtful, thorough and detailed. She always brings new ideas to the table that support and complement the current strategy. Sara also offers expertise in SEO and analytics, which is a huge help when navigating the ongoing changes the Google suite presents us.”
“Working with Sara is easy. She really takes the time to understand our business and clients, creating copy that resonates and helps them act on their pain points. She’s very proactive, supporting and offering insights to build on our strategy - extremely helpful when you have limited time as a CEO. I would highly recommend working with Sara.”
